The Account tab in your Pendo interface shows you a summary of all of the accounts that have accessed your product recently. If you are like many SaaS companies, you will have individual users or visitors signing into your product, but multiple of those visitors will all belong to the same paying account per the image below.
Visitors can operate within multiple accounts. Each event contains both a visitor ID and an account ID to provide more accurate reporting. Be sure to have the current account ID set for the visitor. Visitors attached to multiple accounts will have a comma-delimited list of Accounts in Pendo.
Some accounts have hierarchy. There are accounts and then sub-accounts. This is common for multi-site or multi-location customers. To define an account hierarchy specify an account ID with a ‘::’ delimiter. For example ‘main account’::’sub account’. Within the UI, you’ll see an Account for the sub account (including the ‘::’) and the main account.